Overview

Branding ORENZI's new product — the premium eye cream 'SUPÉRIEUR CONTOUR DE YEUX'. The creative starts with the ancient Indian Ayurveda medical plant 'Terminalia Arjuna', infusing a sense of natural quality, mysterious wisdom, and harmonious aesthetics into the design spirit.

Orenzi Premium Eye Cream
細節圖

Product Naming—TC

Rooted in function and elevated by philosophy, the naming concept embodies an all-in-one solution that revitalizes and firms delicate eye skin, blending artisan craftsmanship with nature refined to its purest essence.

凝時盡綻年輕，耀眼彈嫩如初

極淬煥能緊緻眼霜

SUPÉRIEUR CONTOUR DE YEUX

極淬

[ jí–cuì ]

Traditional Chinese

Ultimate Refinement

Crafted with mastery, nature refined to its purest essence.

煥能

[ huàn–néng ]

Traditional Chinese

Rejuvenating Vitality

All-in-one repair, revitalizing youthful radiance.

緊緻

[ jǐn–zhì ]

Traditional Chinese

Radiant Firmness

Tight, smooth, and youthfully resilient.

眼霜

[ yǎn–shuāng ]

Traditional Chinese

Eye Cream

A treatment powered by restorative cream efficacy for delicate eye skin.

Packaging Design

Captured by Ayurvedic wisdom and the essence of the Terminalia arjuna, the packaging embraces a pristine, well-crafted aesthetic, unfolding in minimalist tones of muted green and matte white, accented with the delicate tactility of uncoated paper—an understated expression of elegance and mindful refinement.

  • Color
  • Typography
  • Layout
ORENZI Packaging Design
Outer Packaging
Paper Gentle VL by JSP
Printing Technique Offset Printing 4 + 1 Pantone, Debossing, Aqueous Coating, Die Cutting, Fold Line
inner packaging
Inner
Packaging

Printing Technique
Screen Printing
box packaging
box packaging
flat packaging

Imagery Design

Captured by Ayurvedic wisdom and the essence of the Terminalia arjuna, the packaging embraces a pristine, well-crafted aesthetic, unfolding in minimalist tones of muted green and matte white, accented with the delicate tactility of uncoated paper—an understated expression of elegance and mindful refinement.

  • Concept
  • Art Direction
  • On Set
ORENZI Imagery Design
Product Hero— Primary
product on white
Product on white
texture highlight
Texture Highlight
產品展示
Product Hero— Secondary
ingredients highlight
Ingredient— Terminalia Arjuna Extract Wheat Germ Oil
ingredients highlight: Terminalia Arjuna
Ingredient— Terminalia Arjuna Extract

E-Commerce Design

Captured by Ayurvedic wisdom and the essence of the Terminalia arjuna, the packaging embraces a pristine, well-crafted aesthetic, unfolding in minimalist tones of muted green and matte white, accented with the delicate tactility of uncoated paper—an understated expression of elegance and mindful refinement.

  • Content Strategy
  • Copywriting
  • Layout
Landing Banner
Product Overview
1 ⁄ 2
Landing Banner
Product Overview
Product Details
Product Detail Tapped into the product's core spirit. Tapped into the product's core spirit. Tapped into the product's core spirit.